There are flavours in the world that characterise specific places, cuisines and cultures. At the same time, they are part of our heritage as food is an essential part of people’s lives, and as such, is much more than just a means of survival. It is also the main factor in how we view ourselves and others. An important aspect of food communication is its everydayness, its ubiquity in ordinary life. That’s why when we hear for a Tomahawk Angus for example, America goes on in our mind automatically and a classic grill grate. And the fat within the steak that gives it juiciness, flavour and tenderness, as almost any premium quality meat does.